"Every casino operator
seeks to integrate into a sector increasingly socially
acceptable, enjoying a liberalized regulatory structure
in some markets and a substantial growth in the key
demographic details," said Rachel Church-Sanders, the
author of the report. Add to that the growth in social
networks , mobile applications and micro-transactions
and multiply by the growing number of people with
connections to broadband and wireless access, and the
future you certainly seem rosy for online casinos ".
The industry consensus is that successful traders
provide a wider variety of games. However, operators
should not lose sight of the importance of familiar and
easy to learn games such as roulette . The development
of social networking sites, applications and smart
phones encouraged many operators to integrate these new
technological developments in their marketing strategies
to attract and retain customers. The report reveals
that, according to industry insiders, the success of
online casinos have an initial investment of $ 1.5
million, but require very few employees compared to
their terrestrial counterparts, which can cost them 300
million to become functional. Major brands non-gambling,
such as media companies looking to expand to other
markets or monetize existing content online virtual
casinos are becoming increasingly attractive.